No sales, no marketing, no bluster. Just riding. The birth of RIDE KTM by those who made it.
Three decades ago, KTM was spurred into action by one of its iconic athletes to offer customers the ultimate ‘taster’ of what it means to ride in orange. To this day ‘RIDE KTM’ is an enduring and popular scheme to provide unforgettable motorcycle experiences. How did it come to be?
