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Feb062014February 6, 2014February 26, 201411Commentsby F. Gauss
KTM Logo 1953

#tbt Throwback Thursday: History of the KTM Logo

Posted in History

In 2014 KTM celebrates 80 years of company history. Eight decades of ups and downs that shaped and changed the company as well as its logo.

In 1934 Hans Trunkenpolz opened a fitter´s shop located in the guest-house “Zum Schwarzen Adler” in the small Upper Austrian town Mattighofen, that principally dealt wit the maintenance of motorcycles and cars. Within two years, Trunkenpolz passed the craftman´s examination as machinist and for motor vehicle servicing. In the course of years, the company Trunkenpolz became one of the biggest repair workshops throughout the region. For legal reasons the company was retitled “Moser & Co.” from 1948 to 1953.

As of 1950, the number of repair orders constantly decreased and Trunkenpolz was forced to operate in the industrial spare part production. Since the chances in this industry seemed less promising, Trunkenpolz was constantly looking for new fields of activity. At that time, a commitment in motorcycle production seemed to be the most promising chance, as mobility was considerably limited after the Second World War and the demand for simple but resistant and keen motorcycles increased. When Trunkenpolz started to put his plan into action, he was still searching for a striking brand name.

1953
KTM got punch – the first models of the KTM R100 were adorned with a tiger logo.

KTM Logo 1953

1954
The first official KTM logo was created when the future associate Ernst Kronreif joined the company in 1954. At this time, there was no consistent coloring: the oval was printed partly in orange and blue.

KTM Logo 1954

1958
No official logo, but another alternative that appeared as of 1958.

KTM Logo 1958

1962
Erich Trunkenpolz inherited the company after his father’s death and established the new logo with an “updated” lettering. After winning the first World Championship title in 1974, Erwin Lechner, former racer and at that time sales manager, decided to change the logo again: the oval was stretched, the blue color became more bold and the lettering “Austria” was added.

KTM Logo 1962

1978
In 1978 the logo was again slightly edited. The lettering “Austria” disappeared and the blue coloring became darker. There were two versions: the original with outline and another one without.

KTM Logo 1978

1989
After the acquisition by the TAUS-Gruppe, the KTM logo experienced a bigger change. The oval disappeared and the slogan “Fun in Motion” was added.

KTM Logo 1989

1992
Three years later, Stefan Pierer took over the company and initiated the company´s re-launch. Pierer maintained the logo of 1989, but adapted it to the company´s core business “motorcycles”.

KTM Logo 1992

1996
Since 1996 KTM is orange. KISKA reduced the logo to the lettering.

KTM Logo 1996

1999
In 1999, the logo did not only change in terms of color, it also changed its shapes:  the rear edge was adjusted and the T-line extended to line up precisely with K and M.

KTM Logo 1999

Since 2003
Down to present day, the logo created in 2003 remains unchanged.

KTM Logo 2003

There is no clear explanation how the three letters KTM come up. There are two versions of how it all happened:

At motorsport events Hans Trunkenpolz met Ernst Kussin regulary. He was a racer and sales director of Austrian motorcycle manufacturer HMW (Halleiner Motorenwerke). Trunkenpolz involved Kussin in the development and production of the R100 model and Kussin introduced Trunkenpolz with the head of the engine manufacturer Rotax, at that time the only engine manufacturer apart from Puch in Austria. The company name arouse from the initials of Kussin, Trunkenpolz and Moser.

Contrary to that, the KTM family and company history indicates that the initials derive from “Kraftfahrzeuge Trunkenpolz Mattighofen”.

Since mid-1950s, when the associate Ernst Kronreif joined the company, the meaning of the initials is however clearly defined. Ever since then KTM stands for “Kronreif Trunkenpolz Mattighofen”.

Tags:#tbtErnst KronreifErwin LechnerHans TrunkenpolzKTM LogoKTM R100Mattighofenstefan pierer

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11 Responses to #tbt Throwback Thursday: History of the KTM Logo

  1. Ktm Bike Logo – New Automotive Gallery says:
    September 24, 2019 at 20:24

    […] Download Image More @ blog.ktm.com […]

    Reply
  2. Picture Intermission – History of the KTM Logo | Bike-urious says:
    February 1, 2019 at 17:00

    […] see the full range of KTM’s logos, check out the KTM blog. Which one’s your […]

    Reply
  3. Mike says:
    April 6, 2018 at 19:13

    Wondering if someone at Nike saw that 1954 logo?

    Reply
  4. Lori says:
    September 15, 2017 at 23:24

    Having a very hard time finding cdi box for a 1998 250 2 stroke dirt bike please help

    Reply
  5. Interview of the month: Harald Plöckinger, KTM COO - KTM BLOG says:
    December 7, 2016 at 07:48

    […] you think of KTM before you joined? “Well, the name was well known in Austria. You had Puch and KTM as the two famous motorcycle brands. It was clear that KTM in Mattighofen was the offroad brand […]

    Reply
  6. #inthisyear1976: International success for the Farioli Team - KTM BLOG says:
    May 20, 2016 at 07:28

    […] ceasing motorcycle production at the end of the fifties, KTM continued to take part in the reliability sport of the time. This involved hand-made factory bikes […]

    Reply
  7. Chandan says:
    February 18, 2016 at 17:16

    Want to open a dealership in hajipur (bihar , India ) or muzaffarpur (Bihar) . Available space in both cities .

    Reply
    • Annika Lustig says:
      March 14, 2016 at 14:43

      Dear Sir,
      If you want to become an official KTM Dealer, please apply via http://www.ktm.com/contact-folder/become-a-dealer/.
      Kind regards
      Team KTM BLOG

      Reply
  8. Matevz says:
    February 18, 2016 at 12:21

    Haha loving the tiger, gona stick it to my KTM. 🙂

    Reply
  9. jomy mathew says:
    February 7, 2015 at 16:22

    intrested in parts dealership

    Reply
    • Mark says:
      February 18, 2016 at 11:47

      As an Aussie it was an interesting association with KTM in the mid 70’s my relationship centred around Kalman Cseh the Export Manager following our earlier discussions I was able to enjoy wonderfull support from the KTM factory in Asia and the 1975-76 KTM logo figures very prominently on my gear even today.

      Reply

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