Sweden – approximately nine million inhabitants, huge distances, and only a few paved roads. Forests as far as the eye can see. A country made for enduro riding. No wonder that a brand like Husaberg managed to establish itself here. Husaberg has belonged to KTM for 20 years now.
“I have a professional understanding and a professional training that allows me to do my job but I think my biggest strength is that I understand motorcycles and absolutely love them. I grew up around dealers, racing and the industry so I have a feel for it.”