KTM: the logo and the look
Posted in History
How three letters came to define a company and Europe’s largest motorcycle manufacturer. All about the history behind the logo of KTM.
Category: History
No sales, no marketing, no bluster. Just riding. The birth of RIDE KTM by those who made it.
Three decades ago, KTM was spurred into action by one of its iconic athletes to offer customers the ultimate ‘taster’ of what it means to ride in orange. To this day ‘RIDE KTM’ is an enduring and popular scheme to provide unforgettable motorcycle experiences. How did it come to be?
THE COMPLETE MACHINE; THE COMPLETE PACKAGE
KTM’s motorsports activities have delivered almost 400 FIM titles. But what’s been the best motorcycle of the bunch? Step forward the Red Bull KTM 250 SX-F; a bike that recently bagged its 15th MX2 Motocross World Championship from the last 20 seasons. Here is some of the story…
BEHIND THE KTM MOTOHALL LEGENDS OF THE DAKAR EXHIBITION
KTM boasts 19 Dakar victories, with nine different winners and three continents raced as the event moved from Africa to South America to Saudi Arabia. 30 years on from Kini’s first official KTM entry and we are now celebrating ‘The Legends Of The Dakar’ in a new special exhibition in the KTM Motohall, Mattighofen – the home of KTM – and what a spectacle it is.
FOCUS ON AKRAPOVIČ: THE BRAINS BEHIND THE BRAWN
It’s no secret that synergy has helped KTM and Akrapovič grow from strength to strength across their over 20-year relationship working together to deliver the best products not just for KTM Factory Racing teams, but for every rider too. KTM Blog takes a closer look into the past, present and future of this solid partnership.
LONG LIVE THE DUKE! CELEBRATING 25 YEARS OF KTM DUKE HISTORY – Part 2
A quarter of a century ago, KTM took the public by surprise by launching the KTM 620 DUKE. At the time, the Austrian manufacturer was known for its off-road motorcycles, so no one was expecting the release of a radical street bike. Today, all KTM Naked Bikes bear the name DUKE, from the KTM 125 DUKE right through to the KTM 1290 SUPER DUKE R…
LONG LIVE THE DUKE! CELEBRATING 25 YEARS OF KTM DUKE HISTORY – PART 1
Celebrating 25 years from the release of the very first KTM 620 DUKE back in 1994, we take a closer look at the impressive history of KTM’s iconic single-cylinder machine through the last quarter of a century.
FAMILY MATTERS: BUILDING A WINNING FOUNDATION BASED ON FAMILY BONDS
Achieving racing success comes down to many factors and building fast bikes is just one of them; it’s the people and their skills that help form a solid set-up. Becoming aware of that years ago, KTM is focused on making every single person in their team feel at home. It’s all about being part of the family, figuratively or – in some cases – literally…
#inthisyear1979: 50,000th KTM 2-stroke engine
Just one year after KTM started production of motorcycles in 1953, the company announced its first production record – the 1000th motorcycle, a R 125 “Tourist”, left the factory doors. Fast forward a quarter of a century and the 50,000th KTM 2-stroke engine rolled off the production line; as a result the Austrian Quality Seal – a quality award for Austrian Products – was awarded to the Mattighofen-based manufacturer.
THE FORGOTTEN MASTERPIECE: THE RISE & FALL OF KTM’S RC8 SPORTSBIKE – PART 2
On the track, the RC8 was being raced to top five results in AMA Superbike by the likes of Chris Fillmore and even starring at the Isle of Man TT. In Europe KTM established a team to enter the competitive IDM German Superbike series.
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