We continue to put the board of directors under the spotlight and this month we catch up with the 55 year old Chief Operating Officer to talk some nuts and bolts of KTM.
Tag: stefan pierer
Orange – this mixture of yellow and red is much more than just a color to KTM; it has also been the company’s philosophy for two decades now. In the world of motorcycles, KTM Orange carries the same meaning as “Ferrari Red” for motor vehicles, and when other manufacturers paint their motorcycles orange, the motorcycle world thinks only of KTM.
The Motorcycle Grand Prix at the Red Bull Ring was the perfect stage for KTM to officially present its MotoGP project. Starting in 2017, riders Pol Espargaró and Bradley Smith will represent KTM on the track in the premier class of motorcycle racing.
There was clear emotion in KTM CEO Stefan Pierer’s voice last week with the presentation of the company’s MotoGP ‘weaponry’ at Spielberg for the Austrian stop on the Grand Prix trail. But with Mr Pierer, Dorna CEO Carmelo Ezpeleta and KTM Motorsport Director Pit Beirer all talking about an important chapter in KTM’s story it was a decent opportunity to grab five minutes with the Austrian to ask about his own biking background …
They’d been waiting for this Austrian Grand Prix, their home race, so very eagerly. Fritz Dorn and his 130-man troop are a special kind of MotoGP fans. Hard-drinking? You bet. But creative too. A visit to the campground at the Red Bull Ring.
There are few more emphatic success stories in the wide breadth of motorcycle racing than Pit Beirer’s stewardship of KTM Racing. We asked the insanely busy but chatty German for his time to explain how some of that achievement was possible, what he had to go through and learned and a few teasers on racing matters for the future …
Sweden – approximately nine million inhabitants, huge distances, and only a few paved roads. Forests as far as the eye can see. A country made for enduro riding. No wonder that a brand like Husaberg managed to establish itself here. Husaberg has belonged to KTM for 20 years now.
On 11th November 1994, the KTM motorcycle business was rebranded KTM Sportmotorcycle AG. It was the beginning of a success story that lasts until the present day and made KTM the number one among the European manufacturers.
In 1984, KTM had already established itself as a successful offroad manufacturer. At the beginnig of the 1980s, KTM started its production of radiators. First intended to cover own requirements, the Austrian brand quickly began to supply other European motorcycle and automotive manufacturers.