There are few more emphatic success stories in the wide breadth of motorcycle racing than Pit Beirer’s stewardship of KTM Racing. We asked the insanely busy but chatty German for his time to explain how some of that achievement was possible, what he had to go through and learned and a few teasers on racing matters for the future …
Tag: stefan pierer
Sweden – approximately nine million inhabitants, huge distances, and only a few paved roads. Forests as far as the eye can see. A country made for enduro riding. No wonder that a brand like Husaberg managed to establish itself here. Husaberg has belonged to KTM for 20 years now.
On 11th November 1994, the KTM motorcycle business was rebranded KTM Sportmotorcycle AG. It was the beginning of a success story that lasts until the present day and made KTM the number one among the European manufacturers.
In 1984, KTM had already established itself as a successful offroad manufacturer. At the beginnig of the 1980s, KTM started its production of radiators. First intended to cover own requirements, the Austrian brand quickly began to supply other European motorcycle and automotive manufacturers.
“I have a professional understanding and a professional training that allows me to do my job but I think my biggest strength is that I understand motorcycles and absolutely love them. I grew up around dealers, racing and the industry so I have a feel for it.”