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Tag: Adriaan Sinke

Switchcraft: Ride modes for your mood

KTM BLOG discovers more about the host of electronic rider aids on the new KTM 690 SMC R and KTM 690 ENDURO R, including the new riding modes easily operated by the push of a button.



Interview of the Month: Product Manager Adriaan Sinke – Managing expectations

Product Management are a department within KTM tasked with the difficult responsibility of juggling all the subdivisions within KTM – Marketing, Sales, Production, R&D, Kiska Design, KTM PowerParts … Using their collective experience of motorcycling, engineering and customer behavior, their purpose is to make sure that new or updated KTM products are introduced to the market in a way that satisfies the core values of KTM, hit the initial concept target and excel the expectations of the end user. Managing this mammoth myriad of motorcycle must-haves for the exciting new KTM 790 DUKE was the task of Adriaan Sinke, so the KTM BLOG grabbed a chat with him.



The Euro Way: How bikes are turning to the new rules

One of the dominant themes at the 2016 EICMA show in Milan was how the newest road bikes are all taking form around the Euro 4 ruling. We asked for some more details.



2016 EICMA bike show highlight? Go the full 790

There was a range of little details and fresh ‘oranges’ on the robust stand at the EICMA show last week but it was clear that the appearance and growl of the new 790 DUKE was firmly center stage. We spoke to Product Marketing Manager Adriaan Sinke on the prototype that everybody was talking about …



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